Bernie CollinsFormula 1 Strategist and Engineering Expert

Bernie Collins is a distinguished mechanical engineer who has reached the pinnacle of motorsport through her expertise in race strategy and performance. After completing her studies at Queen's University Belfast, she joined the McLaren Formula 1 team as a graduate trainee, eventually rising to become a performance engineer for World Champion Jenson Button. Her career continued to flourish at Force India, where her strategic contributions were pivotal in securing a podium finish for Sergio Pérez at the Russian Grand Prix while supporting driver Nico Hülkenberg. Transitioning into lead senior roles, she served as the Head of Race Strategy for the Aston Martin F1 Team. In this high-stakes environment, she was responsible for the critical real-time decisions required to maximise championship points during Grand Prix weekends. Her achievements have been widely recognised outside the paddock; she was named as one of the Forbes 30 Under 30 in the manufacturing sector and has been featured on The Manufacturer’s Top 100 UK Role Models list. Today, Bernie is a prominent voice in the sport, providing expert analysis for the Sky Sports F1 broadcasting team and Formula 1’s official digital platforms. She articulates the complexities of data-driven decision-making and the necessity of maintaining peak performance under intense pressure. Audiences book Bernie for her unique ability to translate the high-speed world of F1 strategy into universal lessons on leadership, risk management, and team cohesion. On stage, Bernie Collins is best known for talks on Reputation, Manufacturing & Engineering, Peak Performance, Risk & Risk Management and Leadership. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Motorsport and Technology, where the themes translate directly into team decisions, customer experience and growth strategy. Bernie Collins is regularly booked for Business Speaker and Presenter & Awards Host, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Bernie Collins travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Bernie Collins would approach your audience.