Cassandra StavrouVisionary Entrepreneur and Founder of PROPER Snacks

Cassandra Stavrou is widely acknowledged as the driving force behind the United Kingdom's healthy snacking revolution. As the founder of PROPER Snacks, she transformed a boutique startup into a global powerhouse that now exports to more than twenty countries and maintains a presence in every major retailer. Under her leadership, the brand became the first snacks company to achieve B Corp certification and cultivated a highly loyal community by prioritising authentic culture and social connection. She recently orchestrated a significant deal to merge PROPER Snacks into WARP Snacks, a new industry challenger generating over £100 million in annual turnover. Cassandra successfully concluded this complex corporate transaction while navigating the logistical challenges of Brexit, a global pandemic, and her own pregnancy. She continues to provide strategic direction as an active board member and operational leader within the WARP Snacks group. Beyond her corporate achievements, Cassandra was appointed an MBE in the 2020 New Year Honours for her contributions to business and exports. She is also a dedicated mentor and angel investor, focusing her commercial expertise on supporting the development of ethical, high-impact startups. Audiences book her for her unique perspective on scaling a purpose-led brand and her proven ability to disrupt established markets through innovation. On stage, Cassandra Stavrou is best known for talks on Health & Wellbeing, Entrepreneurship, Food Industry and Sustainability & Environment. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Business & Consulting, Health & Wellbeing and Hospitality & Travel, where the themes translate directly into team decisions, customer experience and growth strategy. Cassandra Stavrou is regularly booked for Business Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Cassandra Stavrou travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Cassandra Stavrou would approach your audience.