Guenther SteinerFormer Haas F1 Team Principal and High-Performance Leader

Guenther Steiner is a highly regarded figure in international motorsport, possessing over three decades of elite experience. He gained global recognition for leading the Haas F1 Team for nearly ten years, establishing America’s only Formula 1 entry as a resilient competitor. His career began in the world of rallying, where he secured consecutive Italian Rally Championship titles as a Technical Manager for Jolly Club and later guided the Allstar Rally Team to a European Championship victory. His reputation for engineering excellence led to senior roles at M-Sport, working alongside world champions Colin McRae and Carlos Sainz, before transitioning into Formula 1 with Jaguar Racing and Red Bull Racing. Beyond the pit wall, Steiner has become a household name through his prominent role in the Netflix series Drive to Survive, where his direct communication and authentic leadership style resonated with millions of viewers worldwide. He is also a published author, documenting the immense pressures of the paddock in his book, Surviving to Drive. His tenure at Haas was marked by his ability to build a team from the ground up, eventually achieving a remarkable fifth-place finish in the Constructors' Championship despite competing against significantly larger manufacturers. Steiner is a sought-after speaker who offers a unique perspective on managing high-stakes environments and fostering a resilient organisational culture. Audiences book him for his ability to translate the complexities of motorsport into relatable lessons on performance, persistence, and leadership in the face of intense public and financial scrutiny. On stage, Guenther Steiner is best known for talks on Culture and Peak Performance. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Motorsport, where the themes translate directly into team decisions, customer experience and growth strategy. Guenther Steiner is regularly booked for Business Speaker and After Dinner Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Guenther Steiner travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Guenther Steiner would approach your audience.