Iona BainDistinguished Financial Journalist and Specialist in Next Generation Personal Finance

Iona Bain is a prominent journalist, broadcaster, and author recognised as a leading authority on personal finance for younger generations. As the resident financial expert for BBC Morning Live, she provides essential guidance on money matters, a role she built after establishing the Young Money Blog. Her career in finance was sparked by a personal experience of theft while working as a musician, leading her to create a platform that encourages saving and investment. She currently serves as the youngest governor in the history of the Pensions Policy Institute and acts as the Money Hacker in residence for BBC Radio 1 Life Hacks. Throughout her career, she has contributed to major publications including British Vogue, the Financial Times, and the i newspaper, while appearing on programmes such as Newsnight, Question Time, and The One Show. Her book, Own It!, focuses on empowering young people to secure their futures through strategic investment. Beyond her media work, she has collaborated with the Lloyds Banking Academy on the Your Future Finances initiative, a groundbreaking educational programme featuring comprehensive sign language support. Organisations book Iona for her unique ability to demystify complex economic topics with empathy and professional rigour. She is highly valued for her expertise in how financial health intersects with mental wellbeing and her practical approach to engaging modern audiences with their long-term fiscal security. On stage, Iona Bain is best known for talks on Financial Services and Diversity & Inclusion. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Education and Finance & Economics, where the themes translate directly into team decisions, customer experience and growth strategy. Iona Bain is regularly booked for Presenter & Awards Host and Business Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Iona Bain travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Iona Bain would approach your audience.