Nick FryFormer CEO of Mercedes AMG Petronas Formula One and Motorsport Pioneer

Nick Fry is a pre-eminent leader in the global automotive and motorsport sectors, best known for his pivotal role as Chief Executive Officer of the Mercedes AMG Petronas F1 Team. His storied career includes spearheading Brawn GP's historic double World Championship victory and leading the Honda Racing and British American Racing teams. Beyond the circuit, he transformed Aston Martin's commercial prospects as Managing Director, where he oversaw the development of the landmark DB7 model and transitioned the brand to modern, high-volume production. A graduate in Economics from the University of Wales, Fry spent nearly two decades at Ford in senior roles across product development and manufacturing. His versatility as a leader is further evidenced by his tenure as Managing Director of Prodrive, where he facilitated massive expansion into outsourced engineering and guided the Subaru World Rally Team to multiple championship titles. Most recently, he has featured in the Disney+ documentary series Brawn: The Impossible Formula 1 Story, sharing his perspective on one of sport's greatest underdog triumphs. Currently serving as the Non-Executive Chairman displayed at McLaren Applied and a founder of Stonehaven Partners, Fry remains at the cutting edge of micro-mobility and high-performance consulting. He is frequently booked for his ability to translate the high-stakes, rapid-response culture of Formula One into strategies for corporate excellence, change management, and peak organisational performance. On stage, Nick Fry is best known for talks on Manufacturing & Engineering, Change Management and Peak Performance. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Motorsport and Transport & Logistics, where the themes translate directly into team decisions, customer experience and growth strategy. Nick Fry is regularly booked for Business Speaker and Conference Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Nick Fry travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Nick Fry would approach your audience.