Sarah Furness

A graduate of Cambridge University, Sarah Furness realised her ambition of becoming an RAF helicopter pilot and Squadron Leader. During her distinguished military career, she commanded operational combat tours in both Iraq and Afghanistan. These high-pressure environments provided her with unique insights into human performance, revealing that even the most capable individuals often face internal challenges that do not match their outward composure. Drawing on her experiences as a combat commander, Sarah developed the Healthy Automatic Behaviours In Threatening Scenarios (H.A.B.I.T.S.) Formula. This framework is designed to train the brain to maintain composure and self-belief under intense scrutiny. In her book, Fly Higher, she explores techniques for rewiring the mind to foster resilience and emotional control, enabling leaders to support their teams with authenticity and skill. Sarah is highly regarded for her ability to combine scientific principles with a robust and humorous delivery style. Organisations frequently commission her to share her expertise on maintaining peak performance and mental discipline, making her an essential choice for audiences looking to excel in demanding professional landscapes. On stage, Sarah Furness is best known for talks on Peak Performance. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Defence & Security, Education and Health & Wellbeing, where the themes translate directly into team decisions, customer experience and growth strategy. Sarah Furness is regularly booked for Motivational Speaker and Business Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Sarah Furness travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Sarah Furness would approach your audience.