Professor Damian Hughes

Professor Damian Hughes is a leading exponent of change psychology and organisational development, successfully bridging the gap between elite sports coaching and corporate excellence. As a visiting Professor of Organisational Behaviour and Change at Manchester Metropolitan University, he provides a rigorous academic foundation to his practical experience. He has served as a vital member of the coaching teams for national squads including England Rugby League, the England Roses and Scotland Rugby Union, helping to instil winning mindsets at the highest international level. An exceptionally prolific author, Professor Hughes has written celebrated business titles such as Liquid Thinking, How to Think Like Sir Alex Ferguson and The Five STEPS to a Winning Mindset. His literary success extends to sports biographies, with his work on Marvelous Marvin Hagler becoming a national bestseller and his biography of Sugar Ray Robinson earning a nomination for the William Hill Sports Book of the Year award. He is also the co-creator of the renowned High Performance Podcast, which has expanded into a successful series of books focused on the habits of world-class achievers. Organisations book Damian for his unique ability to translate the psychological secrets of elite athletes into practical strategies for workplace culture. His sessions are highly valued for their clarity and authority, offering audiences a proven framework for sustaining peak performance in any professional environment. On stage, Professor Damian Hughes is best known for talks on Psychology & Neuroscience and Peak Performance. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Education and Health & Wellbeing, where the themes translate directly into team decisions, customer experience and growth strategy. Professor Damian Hughes is regularly booked for Business Speaker and Motivational Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Professor Damian Hughes travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Professor Damian Hughes would approach your audience.