Levi Roots

Levi Roots is a celebrated British entrepreneur who transitioned from a successful music career to becoming a household name in the culinary world. Before his business ascent, he garnered a MOBO Award nomination and performed alongside legendary figures including James Brown and Nelson Mandela, while also maintaining a close friendship with Bob Marley. His journey into the commercial food sector began at the Notting Hill Carnival, where he and his family served his grandmother’s secret recipe Caribbean sauce for over a decade. After a record-breaking weekend selling 4,000 bottles, he secured a life-changing investment on the BBC programme Dragons' Den, where his musical pitch led to a partnership with Peter Jones and Richard Farleigh. Following his television breakthrough, his Reggae Reggae Sauce was quickly stocked by Sainsbury's in 600 outlets, sparking a rapid expansion into a brand valued at more than £30 million. The range now encompasses frozen meals, snacks, and beverages, supported by a popular series of cookbooks. A familiar face on British television, he has hosted the BBC series Caribbean Food Made Easy and appeared on programmes such as Celebrity Mastermind and Big Brother. Whether discussing his transition from the arts to the boardroom or the strategies behind building a multi-million-pound brand, he brings a unique blend of creativity and commercial acumen to every event. Audiences book him for his charismatic storytelling, his proven track record in scaling a business, and his ability to inspire through his journey of perseverance and innovation. On stage, Levi Roots is best known for talks on Entrepreneurship, Motivation and Food And Cooking. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Entrepreneurship, Hospitality & Travel and Music, where the themes translate directly into team decisions, customer experience and growth strategy. Levi Roots is regularly booked for Business Speaker, Performers and Entertainer and Motivational Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Levi Roots travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Levi Roots would approach your audience.