General Sir Richard Shirreff KCB CBEDistinguished Military Strategist and Former NATO Deputy Supreme Allied Commander Europe

General Sir Richard Shirreff KCB CBE is a former four-star general who served as NATO’s Deputy Supreme Allied Commander Europe. Throughout a distinguished military career, he commanded operations at every level, from small units to a division of 20,000 personnel. His frontline service includes work as a tank squadron leader during the first Gulf War and as a divisional commander in Iraq, alongside deployments in Northern Ireland, Kosovo, and Bosnia. These roles required the navigation of complex international relations, working closely with various governments, NGOs, and global organisations to build unity amidst competing priorities. In the corporate sphere, Sir Richard is the co-founder and managing partner of the global risk advisory firm Strategia Worldwide, now part of Sigma7, where he serves as Executive Vice Chairman. He is also a Sunday Times bestselling author, notably for his 2016 publication War with Russia, which has been translated into eight different languages. His expertise bridges the gap between high-level military strategy and commercial reality, focusing on risk management, decision-making under pressure, and the intricacies of the shifting geopolitical landscape. Audiences book Sir Richard for his unparalleled authority on leadership and resilience, gained from years of managing large-scale transformation within one of the world's most demanding strategic environments. On stage, General Sir Richard Shirreff KCB CBE is best known for talks on Resilience, Change Management, Peak Performance, Risk & Risk Management and Politics & Geopolitics. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Defence & Security, Leadership & Coaching and Politics & Government, where the themes translate directly into team decisions, customer experience and growth strategy. General Sir Richard Shirreff KCB CBE is regularly booked for Business Speaker and Motivational Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, General Sir Richard Shirreff KCB CBE travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how General Sir Richard Shirreff KCB CBE would approach your audience.