Ros AtkinsBBC News Analysis Editor and International Communications Expert

Known widely as the BBC's Explainer-in-Chief, Ros Atkins is a distinguished Analysis Editor and broadcaster who has redefined modern reporting. He is the creator of the globally successful video explainer format, which the Sunday Times recognised as an entirely new genre of journalism. Through his flagship programme, Ros Atkins On The Week, and his work as a chief presenter for the BBC News channel, he utilises data, documents, and video evidence to provide clarity on complex global events and combat the spread of misinformation. Beyond his editorial work, Ros is the founder of the 50:50 Project, a diversity initiative that began in the BBC newsroom and has since expanded to over 130 organisations across 30 countries. His leadership of this sustainable cultural shift has been the subject of academic studies by both London Business School and the Harvard Kennedy School. He currently serves as the BBC's Analysis Editor, a role created to enhance the depth of the corporation's news coverage across all digital and broadcast platforms. In his acclaimed book, The Art of Explanation, Ros codifies the communication techniques refined over decades in high-pressure newsrooms. He provides audiences with a structured framework for expressing complex ideas with precision and confidence. Organisations book Ros for his unparalleled ability to deconstruct complicated narratives and his expert perspective on maintaining reputational integrity in an era of rapid digital change. On stage, Ros Atkins is best known for talks on Artificial Intelligence, Regulation, Communication, Innovation, Politics & Geopolitics and Reputation. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Media & Broadcasting and Politics & Government, where the themes translate directly into team decisions, customer experience and growth strategy. Ros Atkins is regularly booked for Presenter & Awards Host and Business Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Ros Atkins travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Ros Atkins would approach your audience.