Tamara Lohan

Tamara Lohan is the powerhouse behind Mr & Mrs Smith, a global boutique hotel brand and booking platform she co-founded with her husband, James. Originally launching as a specialist guidebook to bridge a gap in the UK market for stylish, customer-focused accommodation, the business defied industry sceptics by selling over 100,000 copies of its first edition. This initial success evolved into a world-renowned digital enterprise and certified B Corp, leading to a significant acquisition by Hyatt Hotels Corporation where Tamara now serves as a Global Brand Leader. Throughout the growth of the company, Tamara has held pivotal roles including CEO, CTO, and COO, providing her with a holistic understanding of digital disruption and technological scaling. Her strategic expertise is further recognised through her positions as a Non-Executive Director at the iconic Fortnum & Mason and her previous tenure with Not On The High Street. She has successfully navigated the transition from print to a content-rich global booking service that manages partnerships with major entities like British Airways and IHG. As an authority on the entrepreneurial journey, Tamara offers vital perspectives on placing the consumer at the heart of luxury branding and maintaining purpose-led values within a high-growth environment. Her experiences in building a distributed workforce of over 120 people make her a compelling choice for organisations looking to understand brand consistency and market transformation. On stage, Tamara Lohan is best known for talks on Strategy and Digital Transformation. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Tamara Lohan is regularly booked for Business Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Tamara Lohan travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Tamara Lohan would approach your audience.