Will Page

Will Page is a globally recognised economist and authority on the digital transformation of the creative industries. As the former Chief Economist at Spotify and PRS for Music, he pioneered an economic approach to copyright value and consumer behaviour. His strategic insights helped redefine how the music sector operates in the digital age, drawing on two decades of experience navigating the first industry to be fully disrupted by the internet. Today, he shares his expertise as a Fellow of the Royal Society of Arts and a Visiting Fellow at both the London School of Economics and the Edinburgh Futures Institute. In his acclaimed book, Tarzan Economics, he outlines the essential principles for pivoting through large-scale change, famously using the analogy of letting go of old vines to grasp new opportunities. His work covers a vast scope of modern challenges, from the impact of decreasing attention spans on songwriting to the superiority of consumption data over simple transactions. He has applied these data science principles to diverse projects, advising organisations ranging from HM Treasury and the British Navy to iconic musical acts like Fleetwood Mac and Billie Eilish. Beyond his corporate roles, he is a seasoned podcaster, a government advisor, and played a pivotal role in the campaign to preserve BBC 6 Music. Having contributed to major publications including The Economist and the Financial Times, he is frequently sought after by global organisations for his ability to translate complex economic shifts into clear strategies for growth. Audiences book him for his unique blend of rigorous data analysis and engaging storytelling, providing a vital roadmap for thriving in an increasingly volatile digital economy. On stage, Will Page is best known for talks on Economics, Music Industry, Digital Disruption, Data Science and Attention Scarcity. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Business & Consulting, Entertainment and Music, where the themes translate directly into team decisions, customer experience and growth strategy. Will Page is regularly booked for Business Speaker and Conference Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Will Page travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Will Page would approach your audience.