Winnie Awa

Winnie Awa is a pioneering entrepreneur and the Chief Executive Officer of Carra, a platform transforming the textured hair care sector through hyper-personalisation. Combining expert knowledge with machine learning, she has created a digital space that provides tailored routines for an often-overlooked market. Her career is built on a formidable foundation in technology and strategy, having served as an Analyst for IBM and a Senior Consultant for EY. She later held influential leadership roles at global fashion powerhouses, including NET-A-PORTER, ASOS, and LVMH. Beyond her technical expertise, Winnie is the Founding CEO of the beauty marketplace Antidote Street and co-founded the womenswear brand andVerv, which debuted at London Fashion Week. Her work as an InnovateUK Women in Innovation winner has earned widespread acclaim in major publications such as Vogue, Harper’s Bazaar, and the Sunday Times Style. As a judge for the Women’s Health Awards and a member of the Glamour Beauty Power List, she remains at the forefront of industry shifts, advocating for the integration of data and inclusivity within the beauty landscape. A dedicated mentor to female founders and a proponent of STEM education, Winnie addresses themes of disruptive innovation, diversity, and strategic growth. She is frequently booked for her ability to articulate how technology can bridge gaps in the global marketplace, providing audiences with a sophisticated perspective on the future of consumer engagement and digital transformation. On stage, Winnie Awa is best known for talks on Innovation, Diversity & Inclusion and Strategy. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Winnie Awa is regularly booked for Business Speaker and Conference Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Winnie Awa would approach your audience.