Brian McBrideFormer UK Managing Director of Amazon and Chairman of Trainline

Brian McBride is a pre-eminent figure in the European digital economy, having spearheaded some of the most successful commercial expansions in recent history. As the former CEO of Amazon.co.uk, he led the platform through a transformative five-year period, diversifying its inventory from media into a universal marketplace and overseeing the launch of Prime. His subsequent six-year tenure as Chairman of ASOS saw the company evolve from an emerging startup into a global fashion leader, further cementing his reputation as a strategist who can scale businesses at pace. His extensive boardroom experience spans the private and public sectors, including roles as President of the CBI and Chairman of Trainline. Brian has held non-executive directorships at the BBC, Abrdn PLC, and the Ministry of Defence, alongside advisory positions with Lazard and Scottish Equity Partners. With a career that includes senior leadership at T-Mobile, IBM, Dell, and Xerox, he offers a comprehensive perspective on how technology disrupts established industries and creates new consumer behaviours across international borders. Drawing on the leadership principles that drive high-growth tech companies, Brian provides audiences with a sophisticated analysis of modern retail, the impact of artificial intelligence, and the necessity of organisational agility. He is frequently booked for his ability to translate complex digital trends into clear strategic priorities for senior leaders navigating the current shifting commercial landscape. On stage, Brian McBride is best known for talks on Branding & Marketing, Customer Service & Experience, Retail, Strategy, Reputation and Digital Business & Strategy. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Retail & Beauty and Technology, where the themes translate directly into team decisions, customer experience and growth strategy. Brian McBride is regularly booked for Business Speaker and Conference Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Brian McBride travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Brian McBride would approach your audience.