Christian MajgaardFormer Global Executive for Brand and Business Development at LEGO

Christian Majgaard is a distinguished authority on marketing and innovation, having spent twenty-five years at LEGO. During his tenure, he rose to become the Head of Global Brand and Business Development and served as a pivotal member of the global executive team. His extensive experience includes leading international market research and EU marketing, where he oversaw the evolution of both the core toy range and diverse ventures such as theme parks and licensing. Regarded by Fons Trompenaars as one of the leading global figures for the current century, Christian was instrumental in expanding the LEGO brand into digital gaming and major film franchises, including Star Wars, Harry Potter, and Spiderman. Now a sought-after consultant and non-executive director, he shares his perspective that true branding is an instrument of business development rather than just a communication tool. He frequently references his work with iconic organisations to demonstrate how creativity can revitalise even the most established markets. Christian is booked for his ability to translate decades of high-level corporate experience into clear strategies for growth. His sessions provide audiences with a profound understanding of how to maintain brand relevance and drive innovation in competitive global sectors. On stage, Christian Majgaard is best known for talks on Reputation, Branding & Marketing and Strategy. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Business & Consulting and Marketing & Brand, where the themes translate directly into team decisions, customer experience and growth strategy. Christian Majgaard is regularly booked for Business Speaker and Conference Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in Denmark, Christian Majgaard travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Christian Majgaard would approach your audience.