Ken SegallFormer Apple Creative Director and Simplicity Expert

Ken Segall is a distinguished creative professional who served as an advertising agency creative director for Apple for over a decade. Working in close partnership with Steve Jobs, he was instrumental in shaping the brand's identity through a rigorous commitment to simplicity. His influence on the company is perhaps most visible in his creation of the 'Think Different' campaign and his decision to introduce the 'i' prefix, starting with the iMac, which has since characterised Apple’s entire product ecosystem. Before his transformative work at Apple, Segall held senior global creative roles at other major corporations including IBM, Intel, Dell, and BMW. Drawing on these experiences, he compares the clarity of the Apple model with the often-convoluted structures of other global industries. He is the author of the acclaimed book Insanely Simple: The Obsession That Drives Apple's Success, which explores how reducing complexity can drive superior results in design, marketing, and internal operations. On the international stage, Segall provides a rare insider perspective on building one of the world's most valuable brands. He encourages organisations to scrutinise every layer of their business to eliminate unnecessary clutter. Audiences book him for his unique blend of storytelling and practical strategy, offering a clear roadmap for using simplicity as a competitive advantage in today's crowded marketplace. On stage, Ken Segall is best known for talks on Reputation, Digital Business & Strategy, Branding & Marketing, Innovation and Strategy. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Marketing & Brand and Technology, where the themes translate directly into team decisions, customer experience and growth strategy. Ken Segall is regularly booked for Business Speaker and Conference Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Ken Segall travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Ken Segall would approach your audience.