Sara Riis-CarstensenGlobal Brand Strategist and Commercial Transformation Expert

Sara Riis-Carstensen is a prestigious brand strategist who has spearheaded transformations for many of the world's most iconic organisations. During her tenure as Director of Global Brand Development at LEGO, she designed the strategic framework that established the company as one of the most influential brands across all sectors. Her work expanded the business into digital content and engagement while unifying brand, marketing, and product functions. She subsequently applied this transformational expertise at De Beers, successfully transitioning a heritage brand with a 130-year history into the digital era. Her extensive portfolio includes leadership and consultancy roles with major names such as Carlsberg, Giorgio Armani, and the New York-based firm Vivaldi. More recently, she has driven brand evolution for Zurich and the Lufthansa Group, where she managed a complex portfolio of B2B and B2C identities including SWISS and ITA Airways. Sara focuses on the intersection of organisational behaviour, customer demand, and cultural relevance, treating brand development as a core strategic discipline rather than a secondary marketing task. Audiences benefit from her unique perspective on building brand-driven cultures and navigating digital disruption while maintaining authentic core values. She provides senior leaders with the strategic tools required to foster innovation and maintain a competitive edge in rapidly evolving global markets. On stage, Sara Riis-Carstensen is best known for talks on Branding & Marketing, Communication, Change Management, Innovation, Business Competitiveness and Strategy. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Business & Consulting, where the themes translate directly into team decisions, customer experience and growth strategy. Sara Riis-Carstensen is regularly booked for Business Speaker and Conference Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Sara Riis-Carstensen travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Sara Riis-Carstensen would approach your audience.