Linda MoirVisionary Customer Experience Leader and Architect of the London 2012 Games Makers

Linda Moir is a distinguished specialist in customer experience and HR, best known for leading the front-line Event Services for the London 2012 Olympic and Paralympic Games. Tasked with managing 15,000 volunteer Games Makers alongside private contractors, she pioneered a strategy that treated spectators as valued customers for the first time in Olympic history. This innovative approach, which successfully welcomed nine million visitors, is widely credited with making London 2012 one of the most effectively managed and memorable sporting events of the modern era. Before her success at the Olympics, Linda was handpicked by Sir Richard Branson to serve as the Director of Customer Service at Virgin Atlantic. With a mandate to make air travel enjoyable, she revolutionised the recruitment and development of 5,000 cabin crew members. By introducing her celebrated 'brilliant basics, magic touches' philosophy, she empowered staff to deliver personalised service, consistently positioning Virgin at the top of industry satisfaction surveys. Her earlier career included pivotal roles as HR Director for National Air Traffic Services (NATS) and a transformative period at British Airways during its transition to a customer-focused commercial brand. Linda now shares her extensive expertise on building high-performance cultures and implementing large-scale organisational change. She offers audiences a sophisticated understanding of how leadership can foster employee autonomy to drive business success. Her reputation for delivering world-class service standards makes her a compelling choice for organisations looking to elevate their customer engagement and internal culture. On stage, Linda Moir is best known for talks on Customer Service & Experience, HR & People and Strategy. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Education, Hospitality & Travel and Motivational Speaking, where the themes translate directly into team decisions, customer experience and growth strategy. Linda Moir is regularly booked for Business Speaker and Conference Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Linda Moir travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Linda Moir would approach your audience.