Mark PalmerVisionary Brand Strategist and Commercial Marketing Architect

Mark Palmer is a distinguished marketing executive who established his commercial credentials as the Global Brand Director of Green and Black’s. During his tenure, he successfully transitioned the company from a specialised organic label into a premier luxury chocolate brand. By pioneering a new product category, he oversaw a dramatic increase in annual revenue from £4 million to £40 million, eventually leading the business through its high-profile acquisition by Cadbury Schweppes. His approach prioritised speed to market and entrepreneurial intuition, consistently launching products in a fraction of the time typically required by industry competitors. Building on this success, Mark transitioned to the board of Pret A Manger as Marketing Director, where he influenced the strategic direction of the international café chain for five years. His career also includes significant experience with global corporations such as United Biscuits and Burger King. A serial entrepreneur in the premium beverage sector, he co-founded Cawston Press and LA Brewery, while also providing non-executive expertise to organisations including Union Coffee and the Primal Pantry. Mark is a double recipient of the Marketing Power 100 accolade and has been honoured as Marketer of the Year by the Marketing Society. He maintains that a company's brand identity is its most valuable asset, inherently more vital than its physical infrastructure or internal procedures. He is frequently booked for his ability to explain how niche brand strategies can scale into mainstream market dominance through clear vision and agile decision-making. On stage, Mark Palmer is best known for talks on Reputation, Branding & Marketing, Customer Service & Experience, Business Competitiveness, Retail and Strategy. Audiences leave with a clear, practical view of the subject rather than a generic overview — every keynote is shaped around the brief and the room. Their work resonates with leaders across Business & Consulting, where the themes translate directly into team decisions, customer experience and growth strategy. Mark Palmer is regularly booked for Business Speaker, adapting tone, length and format to suit the event — from a 20-minute opener to a full conference keynote with Q&A. Based in UK, Mark Palmer travels internationally for engagements. To check availability or request a tailored brief for your event, send an enquiry and we'll come back with fees, dates and a short summary of how Mark Palmer would approach your audience.